Hit The Ground Running With Outsourced Business Development
Get to know your business
Before diving into business development, I must familiarise myself with your business, market, competitors, and, most importantly, your brand presence. Effective messaging is critical in communicating who you are and what you offer, making it a vital aspect of the business development process.
Every touchpoint your brand occupies must be engaging and clear, including your website and marketing materials. Understanding your positioning and brand presence in a competitive market is vital for business development and, ultimately, your business growth.
We’ll identify and address gaps in your brand presence, messaging, and marketing materials. Once we’ve established these foundations, I’ll dive into comprehensive business development planning, strategy, and targeted outreach efforts.
Planning and strategy
I’ll review your current business development and sales strategies (if any), processes, CRM, and resources. I’ll identify your strengths and areas for improvement, pinpointing the actions needed. Once fully informed about your business, goals, industry and people, I build the strategy, a business development roadmap, priorities, approach, and resource requirements to be successful.
Targeted outreach
I’ll review your client list (current and potential) to ensure all names, contacts, and addresses have been validated and up-to-date. This will also be when I review the sales pipeline (if any) to qualify and categorise each opportunity in the sales process, i.e. funnel, prospect, lead, value and set targets and approach, market research and new, potential sales channels. The review will include any sales team members, resources, and tools required to do the job well.
I engage with up to 40 businesses nationwide to introduce your business and establish connections each week.
Building relationships
As I begin our outreach efforts, I focus on building relationships with potential clients, allowing them ample time to develop trust and familiarity with your business.
Patience is vital as the procurement process tends to be lengthy, driven by factors such as seeking proven results, existing supplier loyalty, budget considerations, multi-level approvals, and the time constraints of busy professionals.
I possess the expertise to navigate these challenges and secure meetings to introduce your business. As prospects become confident in your deliverability, you’ll have opportunities to present or respond to RFPs with my support. Once contracts are secured, I transition the project to your team while seeking new business prospects.
Although securing large clients demands significant time and effort, the benefits are substantial. Not only do they bolster your revenue stream, but they also amplify your visibility and credibility within the market, serving as compelling references for future opportunities. These successes become pivotal in your marketing endeavours, enabling you to secure more lucrative opportunities.
Ongoing support
I will continue to provide support and guidance. This includes regular check-ins, troubleshooting, and adapting strategies to meet the changing market dynamics. I will remain available until you no longer need me, and then, I am just a phone call away.
